ADVERTORIAL: Two West Midlands businessmen praised for bringing Mayfair to Knowle amid re-opening of lavish fine dining restaurant

An independently run restaurant in the West Midlands has seen huge success after being open for just over a year.

Jacques Restaurant, based on Knowle Highstreet close to Solihull, boasts a fine dining experience for locals amid elegant surroundings and mouth-watering cuisine.

Established in October 2020 by local businessmen and good friends John Kelly and Simon Featherstone, the restaurant brought to life the owners’ vision of bringing Mayfair to Knowle without the need for travelling further afield – and providing a unique venue at the doorstep of a peaceful village location.

With backgrounds in civil engineering and finance respectively, both owners have brought their personal touches to the architectural blueprint and interior design of the venue, in an investment worth over £4m in total.

Despite being closed for six months due to the pandemic and re-opening in May 2021, the business continues to see a rise in popularity and was awarded the prestigious Open Table Dining Award just a few weeks ago.

It has gathered over 600 reviews across Google and Open Table since opening its doors, with particular appraisal by the business community as a great location for client meetings or to celebrate success with colleagues.

The restaurant serves breakfast, afternoon tea and an exclusive à la carte menu

Jacques’ menu includes Wagyu steak, Beluga caviar, fresh lobsters and oysters as some of its most expensive items, as well as smoking whiskies and a reserve wine list.

Today the restaurant employs a hard-working team of servers and kitchen staff, living up to its original mission statement: ‘To build a successful business and brand that becomes known for upmarket, classic, quintessentially British urban sophistication that seems effortless in operation.’

To find out more about Jacques Restaurant in Knowle visit the website here or follow the Instagram and Facebook.

Bringing home sophistication and style

The venue boasts a family atmosphere and caters to both corporate events as well as family functions

Jacques Restaurant offers 125 covers with two exquisite private rooms – The Private Dining Room and Regent Suite with its own dedicated bar.

Simon Featherstone, with a long and distinguished career in banking and finance and John Kelly, owner of the largest residential civil engineering company in the UK, who co-own the business decided to showcase their passion for building and architecture when working on the project.

In a funny twist of events, the team originally employed to design the venue were unable to adequately capture the owners’ vision and were told to go home. Hence all of the decor and interior design has been done in-house.

John’s own home is lavishly covered in Timothy Oulton furnishings, and the owner’s same love for the brand has been extended to the restaurant. The venue has over 50 Timothy Oulton chandeliers and over 70 pieces of artwork.

To create a feeling of cosiness, an abundance of bespoke woodwork features have been fitted by the esteemed Soak London, as well as carpets imported from Denmark.

Guests can book in at Jacques Restaurant using the Open Table booking service

Hosting events is also an important part of the restaurant’s concept, which had to be put on hold during the ongoing lockdowns.

To accommodate guests there is a large screen in the regent suite that showcases popular sports and entertainment events, with five to eight course tasting menus and the finest reserve wines in tow.

Richard Chiswell, general manager at Jacques Restaurant says: “Both John and Simon, the owners of the restaurant are very well-travelled, and accustomed to dining in award-wining establishments around the globe.

“They wanted to create a venue on their doorstep which rivalled all the top bars and restaurants that they are used to. They felt that many guests like themselves didn’t want to travel to Mayfair every time they wanted a night out, so they decided to bring Mayfair here instead.

“John and Simon are also equally averse to being in a city centre location all the time and envisioned a quiet and leafy village location for their restaurant, perfect for week night as well as weekends. They felt that many locals in the area would share the same sentiment and enjoy the advantages of a tranquil and independently owned establishment.”

A fantastic team of staff

The restaurant also hosts a series of special events and tasting menus throughout the year

Jacques Restaurant currently employs 50 staff members, and a talented management team who were sought out due to their specialist skills, and trained to the high standard often seen in the hospitality sector within large cosmopolitan cities.

The kitchen team is headed by Mark Walsh and general manager Richard Chiswell.

Both have trained and gained experience in world-renowned restaurants and heading the operations of the business.

One-third of the profits of the business are received by key staff who also receive their shares from the Tronc scheme that the restaurant has run since day one.

A look at the value statement of the restaurant shows that it deems values of fairness, respect, honesty and transparency between all stakeholders and guests with the highest importance.

Everyone is encouraged to shine and given full credit for their input in the business, from the suppliers, outside contractors, and the internal teams within Jacques.

To find out more about Jacques Restaurant in Knowle visit the website here or follow the Instagram and Facebook.

Business Live – West Midlands